“Supporting a pet’s zest for life not only keeps our spirits high, but it also improves our own health and wellness, and creates a deeper bond between us and our pets – which is a reward we can all get behind.” “All pet parents know that spoiling your pet is one of the greatest joys of having a furry friend,” said Steve Ball, CEO of Zesty Paws. Meanwhile, more than four in 10 men said they like ringing in holidays (45%) and birthdays (41%) with their pets.Īdditionally, more than a third of pet owners (37%) will do something special for their pet’s “Gotcha Day.” Nearly half of women surveyed (46%) like to celebrate their pets on their birthday, on random occasions or days just for the fun of it (45%).